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Mitigating Agent Attrition Rate to Boost Customer Experience

Mitigating Agent Attrition Rate to Boost Customer Experience

Apart from streamlining the customer experience, agent attrition rate is a key bottleneck for contact centers. A study compiled in November 2023 shows that 84% of disengaged agents are likely to churn for different reasons. Stress, workplace monotony, lack of training, work overload, etc., are common reasons to state.

Hence, it becomes necessary to identify & fix the loopholes that increase agent attrition rate in the contact center industry. The issue of the increasing attrition rate in contact centers can be resolved by understanding the crux of the matter.

In this blog, you’ll come across different causes of increasing attrition rate, its impact on the contact center, and
everything that should be done to curb it.

High Attrition Rates in Contact Centers

Imagine sitting for hours and addressing different queries to offer a better customer experience is a tough job. Repeating the regime can drain energy & curb enthusiasm inside the contact center agent.

Since the chain of monotony, as stated above, continues, it triggers agent burnout. Furthermore, increased stress levels, zero work-life balance, too much workload, lack of appreciation, etc., fuel agent burnout. Due to this, the customer service department often needs to improve at delivering exceptional customer experience.

Acceptable Attrition Rate in Contact Centers

However, the attrition rate in customer service departments cannot be eliminated but suppressed. It is a major metric that helps identify weak points that must be fixed by implementing apt strategies.

The acceptable attrition rate in customer service should remain between 35%-45% as per Forbes in November 2023.

On the contrary, contact centers are witnessing 100% agent attrition rates for the reasons mentioned above. The 2023 Cornell Study states that replacing an experienced contact center agent with a novice costs a lot of time & money.

If not trained correctly, they can dampen the level of customer satisfaction and experience altogether. All in all, the reduced efficiency of contact center agents may interfere with service levels that can impact the business negatively.

The Negative Impact of Increased Attrition Rate on Business

Attrition rates impact every business regardless of the vertical. It hampers customer service delivery and customer satisfaction scores. The business gets affected by attrition rates in the following ways:

  • Increases staffing costs and affects the ROI.
  • Productivity levels are deterred as new learners require training sessions from skilled agents.
  • KPIs like FCR, AHT, CSAT scores, call transfer, etc., are affected as new agents aren’t skilled enough to meet customer expectations.
  • Cross-selling opportunities are reduced due to high attrition rates as novice agents need help to spot customer signals.

Eliminating attrition rates is impossible, but reducing agent disengagement levels doesn’t require rocket science. Fostering a positive and delightful working environment can make agents more productive. Read on to know more.

💡 Also Read | 8 Hottest Contact Center Trends To Watch Out For in 2024

Pro Tips for Curbing Agent Attrition Rates

In the contact industry, customer experience is the foremost priority. But to keep it smooth, refining the agent experience becomes vital. This can boost productivity levels by eliminating monotony, reducing burnout, etc., to improve agent experience.

Conduct Exit Interviews

By conducting exit interviews of employees who leave, it becomes easier to implement accurate strategies that help reduce the attrition rate. This helps in gathering employee feedback to understand the problems they’re facing, which further helps in addressing issues to prevent more employees from leaving due to the same reasons.

Offer Skill Development Programs

Contact center agent attrition rates can be reduced if agents are offered skill development programs. By learning new skills, the agent would be confident in delivering solutions and would remain associated with the contact center for a long time.

Improve CSAT

Customer Satisfaction Score is a key metric for contact centers and agents alike. Those agents who deliver exceptional personalized experiences to customers derive the highest CSAT score from their job. Hence, it becomes important to monitor this key metric so that agent stress levels are reduced.

Updated Technology

Siloed technologies are distasteful as they tend to make the work of the agent tedious which degrades customer experience. Integrating modern technology makes the work less tedious & improves the agent experience. The following tools can help in uplifting the agent experience.

Unified Agent Desktop

A Unified Agent Desktop seamlessly integrates diverse communication channels and applications into a singular interface, enhancing efficiency in customer service. It consolidates features such as email, chat, voice, and data management, enabling agents to access information holistically. This centralized hub empowers agents with a comprehensive view of customer interactions, history, and preferences.

CTI Connectors

CTI (Computer Telephony Integration) connectors bridge communication between computer and telephony systems. These connectors enable seamless integration of telephony features, such as call routing and screen pops, into business applications. By linking telephony platforms with CRM or helpdesk software, CTI connectors empower organizations to enhance customer interactions.

Wallboards

Contact Center Wallboards are visual display systems that offer real-time performance insights to support teams. These large electronic screens showcase key metrics like call volume, wait times, and agent performance, fostering transparency and motivation. Wallboards enhance efficiency by enabling instant monitoring and response to changing call patterns.

By providing a centralized view of critical data, they empower supervisors to make informed decisions, optimize resource allocation, and ensure a streamlined and responsive customer service environment within the contact center.

💡 Also Read | Reshaping Customer Support and Marketing With Conversational AI

Final Words

Customer experience matters the most in the contact center industry, however, agent experience shouldn’t be overlooked. By focusing on agent requirements, a contact center can excel in the field by reducing attrition rates & retaining agents. This can be achieved by focusing on curbing agent burnout & integrating apt technologies that streamline agent experience and steer the contact center toward success.

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