The world of sales is highly susceptible and prone to fluctuations influenced by various local, national, and international factors. Just like there are ups and downs in the stock market, currencies, and housing prices, sales have ups and downs as well. Considering this, engagement is a crucial trend that directly influences the sales of a business or brand, which many tend to ignore.
Digital engagement has gained tremendous attention in recent years because it really gets people, to be more precise your prospective customers, charged up about your brand, its products and services. This customer experience platform is an effective way to boost customer satisfaction and retention.
Every business or brand wants to have loyal customers and keep them happy. However, in today’s digital and mobile world, it may happen that a customer may get disconnected or unhappy with your brand. With the power of social media networking, word spreads faster than any other medium.
Customers expect to connect or stay in touch with businesses or brands the same way they do with their family and friends on social media. Hence, it is crucial for them to be present on various social media channels.
What does digital engagement mean?
Digital engagement refers to how a customer interacts or communicates with your brand or business and how you interact with them. It refers to all the digital points of contact or touch points such as email, social media, websites, apps, web apps, voice, etc. All these touch points work in close contact with each other to directly influence your relationship with customers.
Even though many entrepreneurs may not realize it, digital engagement can increase sales to new customers and existing customers as well, thus generating higher revenue for the business.
Omnichannel digital engagement is directly related to sales, customer satisfaction, and revenue generated per customer for a business.
Digital engagement elevates brand awareness
- Engagement of customers through various digital channels means that they will hear your brand name again and again.
- Every time a customer signs in into the customer portal on your brand’s website, the name of your business or brand will be in front of their eyes.
- Every time there is a discussion with their friends or loved ones, they will think about recommending your products or services.
- Increase in brand awareness means customers are constantly thinking about how products or services from your brand or business can solve their problems.
- The more you engage customers, especially by offering quality support through your portal, the happier they will be with your brand.
- When customers begin to trust your brand, they will continue to opt for your products or services.
Digital engagement makes customers aware about the various solutions you offer
- An effective way to increase the possibility of selling products or services to customers is to make your customer base and target audience aware about the different solutions you offer.
- Keeping customers informed and engaged through various means like newsletters, push notifications, emails, and interactions can increase the awareness about the solutions you offer.
- Also, when customers are active in your online community and customer portal on your website, they are more likely to know about some add-on products as well which they may not be aware of.
- Customers love to buy products which they have heard about. Hence, it is important to make them aware about the different products and services your business deals with.
Digital engagement means higher customer activity
- When customers visit your website, download your mobile app, participate in polls, contests, come to the virtual events held by you, or participate in the online community, they leave footprints about their likes, dislikes, interests, and priority.
- Valuable customer insights help businesses to know the challenges that customers might be facing about a certain product or service.
- Customer insights are valuable for any business or brand.
- Based on the preferences or pain points of a customer, you can make personalized recommendations to a customer, depending on which products best suit them.
- The sales and marketing team in your organization can effectively use customer data to identify new sales opportunities for both new and existing customers.
- If there is no digital engagement, there won’t be any customer activity data.
- Getting data about customers and their preferences is crucial.
- As the customer activity data increases, the sales team can use it to present the right offer on the right product to the right customer.
- This will ultimately help to boost sales, generate higher revenue, and add to the bottom line of your company.
Digital engagement boosts customer loyalty
- Customers that are fully engaged with your brand have a sense of emotional attachment about the products or services that you offer.
- They will not accept any substitutes from any other brand and only choose products or services offered by your company.
- Customers that are emotionally attached to your company are actively engaged with your products or services.
- These are your loyal customers and brand ambassadors of your business in the market.
- In order to increase customer loyalty and gain more loyal customers, digital engagement through various possible communication channels is crucial.
- It is customer loyalty that will help drive the sales, revenue, and success of your business in the long run.
Digital engagement for endorsement of your brand
- Have you heard about customer advocacy? It means that your existing customers will be advocates for your business and brand in the market.
- Your brand advocates will refer your products or services to people in their circle.
- Endorsement of your brand will add more prospective customers to your existing customer base.
- An endorsement may also be done online on social media by writing comments or posts about your brand products.
Are you looking at using digital engagement to boost sales? The new digital omnichannel customer engagement software from NovelVox can help to increase sales, delight customers, and build long-lasting relationships with them.