4P’s To Turn Prospects Into Customers

The sales team is the breadwinner for a company. Big or small, new or old, every business needs to work on converting prospects into customers and get higher revenue with an excellent reputation. It is not achieved in a day but requires continuous follow up of a defined roadmap with repeated steps.

Benefits of a defined sales process include:

The 4P’s will make you resolve:

1. Prospect:

Yes, leads are essential, but that does not mean you will rush approaching anyone on this earth. So, to save significant business time in converting prospects into customers and customer’s time in finding the right business/solution, it is necessary to undergo prospecting. How to go about it?

2. Pick Objections:

Once you are sorted with the list of prospects, it is time to better connect with them by understanding their issues or obstacles. If the prospects are unable to share concerns, your rep needs to ask them. A standard set of questions can ease the job. Even it helps in collecting relevant information through the conversation. Some tips for identifying obstacles

3. Pitch solution:

How well you pitch solution helps analyze how many prospects you can turn into customers. It is a wide term that has much more than discussing price and money. It should not be too quick for prospects to understand or too slow to leave the conversation. Things to consider

4. Put to closure:

The final step in the sales process is closing the deal between customer and business. This step affects revenue. It defines how good or bad you have performed in the earlier steps. A lead is converted when there is a win-win situation for both customers and the business. In other words, when people a person or business finds your product or feature valuable, there is a purchase assured. Tips to go quick with closing

This 4P process is a secure way to increase your sales. But to retain your customers over the years and grow customer base, post engagement is necessary. And, here’s the other part of the story (what you need to do next)

Technology by Cx Infinity that plays a significant role in improving the sales process:
1. Integrated solutions– contact center with seamless 3rd party application integration for a personalized experience
2. Omnichannel solution– Engage with customers across the channel to be there for prospects as a solution everywhere
3. Unified screen– Manage all channels and every communication from a single interface. Integrated WhatsApp, Facebook messenger, and more can be handled from the same place
5. Smart bots– AI-driven chatbots to engage with more prospects and offer quality resolutions