Why WhatsApp is now an essential channel in your CX Strategy

Rapid technological innovation coupled with rising affordability has put customers in the driving seat—they expect brands to meet their demands across every channel and device, 24/7. But providing the level

Digitalization has rapidly expanded the role of contact centers within the larger customer experience. With the total market size of contact centers expected to reach almost $500 billion by 2027,

How can migration to the cloud possibly be news, you say? Well, the way it has revolutionized how businesses communicate with their customers, especially in the face of the pandemic,

Most of us, as customers, are familiar with visiting a website with a question and being unable to find an answer. Or call the customer service hotline and spend an

As businesses grow, so do call volumes and the inflow of customer interaction data. Now, if agents were tasked to manually dial up each prospect and update & maintain customer

The world has been buzzing with the impact of AI on work scenarios since the ChatGPT launch in November last year. While AI is not new, ChatGPT marks a significant

Is your contact center still riddled with high call volumes and inefficient processes? Are your sales rep struggling to understand customer needs and unable to address their concerns in a

Are your agents empowered enough to resolve queries in a timely manner? Can they access customer information seamlessly? Are they simply resolving queries or have they mastered the skill of

Do you have a brand that you go back to time and again? If yes, what is it about the brand that has captured your attention? Undoubtedly, exceptional customer service

One of the biggest obstacles for businesses aiming toward customer centricity is getting tangible proof that their investment will yield returns. While sales can be tied to revenue growth and